Lensbest

Following the work I did for VisionDirect I’ve been asigned to Loxottica’s german branch to take care of Lesbest store. We started with recalibrating their design system to fit thei new universal backend system along some new features like subscriptions.

Subscriptions

I’ve been working in bringing the subs to Lensbest, integrating the

Guest Login

I’ve learned is that every country has some particularities, some etnographical quirks if we may call it. So working on a project deem to be deployed in Germany we asked for a thorough set of stats before deciding of how we would layer features.

In Germany, approximately 30-40% of e-commerce transactions are completed using guest checkout, while 60-70% are done by registered users. This preference for creating a guest checkout is higher in Germany compared to some other European countries.
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We opted to create a flow that acompass all three options that we called a “soft register” option which you could quickly order and then optionally adding your password to finish the registration for an account.

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Reorder in 3 clicks

As many websites a quick function to reorder starts by having a flow branching from orders to quickly reorder sa same product(s) all over again with ease.

The old system to order was old and worked by showing and hiding the “Reorder in 3 Clicks” button depending the amount of items in each order. Main pain points:

  1. Main issue was that we cannot query which item is available each time a user loads his prev orders. It is on the line, but not a priority, so we could not have a “Check Availablity” loading stance on each button to know if the items are available to reorder.
  2. There’s no way to tackle multiple products and the availability of then. So in the prev version the button was turned off by default, missing the purchases that would increase the margins of the business.
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Ideal Solution

  1. When a user opens it’s orders the button will have a disabled loading phase when the backend checks if the item(s) are available. If the product(s) are not available the button will remain disabled stating “Product not Available”, if otherwise the button will be enabled. NOTE: This waiting time will get slower as the backend evolves, aiming for the checking time to become eventually null.
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  2. In the often case that we have a mix of products that some are available and some not, we will still have the button enabled and the basket will have an additional section for “Items not Available” with an additional alert on top.
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This will cover all the three cases of previous orders and will be a

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