In the past 11 years built and led design operations and teams from large scale organisations to fast paced startups.
I help products meet their goal, improve usability, creating and improving new features, research, prototyping, run user testing sessions, delivering multi platform experiences from mobile apps to highly transactional products.
Critical thinker who loves complex challenges and translating technology, user needs and business requirements into end-to-end solutions, comfortable client facing sessions as long as facilitating workshops, discovery and research sessions.
Product Design
- Design systems with scalable components (Figma, Abstract, Storybook, Zeplin)
- Create high fidelity prototypes, fully skinned UI
- Technical implementations, developer handoffs
- Define the animation for mobile apps
- UI Transitions for iOS and Android apps
- AR experiences (placing and interact with 3D objects in AR)
- iOS and Android design patters
- After Effects animations and lottie json's export
- Good understanding of development environment (frontend and backend)
- Knowledge of HTML, CSS, JS, React, Yarn, among other new frameworks
- Leading and managing design sprints
User Experience
- Creating Documentation and interpret it into visuals
- Establishing user flows and heat maps over the product values
- Customer Experience maps, discovering potential user gaps
- Creating user journeys for MVP
- Ethnographic research via multiple customer groups
Wireframes and Information architecture
- Creating a low fidelity view over the product for early validation
- Designing reusable components (Atomic Design Principles), simplify content hierarchies, site maps and navigation
- Architecture maps giving and overview of certain feature
- Low fidelity prototypes (with no UI or branding) for showcasing how the product works
- Sketching ideas fast using pen and paper (or a whiteboard)
UX Workshops, Prototyping and User Testing
- High fidelity prototypes (Framer, Principle, Marvel, Invision, Webflow, Uxpin)
- Working up with the client a preferred route for the experience of the product
- Discover the requirements by doing interviews/Q&A sessions with specific users
- Remote user testing via invision, zoom, hangouts
- Interfaces and digital experiences for web, mobile, tablet, TV and watches.
- Set up user testing, preparing Q&A, testing environment, recording camera.
- Guerrilla testing, preparing questions about specific areas of a site or application
Product Management
- Work documentation, Functional spreadsheets, product details for shipment
- Working with product managers to establish the roadmap
- Tracking Global UI assets
- managing UI designers, video editors, content providers, etc
- Quality Control