Here is a selection of case studies of projects I've worked on in the past years. If you are looking for my homepage jump straight to felixhornoiu.webflow.io. Also, launched a substack, where I will gradually showcase UX ideas and experiments I’ve conducted over the years.
Case Studies


In 2022 I’ve joined Futurice UK in order to help RAC optimise, structure and migrate to a unified design language of their organisation as well user testing and implementing new features.

New to the market, Ordo is a groundbreaking payments service for the Open Banking era. Ordo is designed to make it easier for small and medium-sized enterprises to stay in control of their finances - whether they’re collecting customer payments, or paying suppliers.

Create “Fit It For Me” service from scratch! A handy service, which lets you buy a selected part, and have it installed by one of our trusted garages

Citi group created a design team to build advanced trading & wealth management features over the current banking apps to extend with features like asset tracking, cryptocurrencies, stock trading, wealth management, mortgage planning & general wealth advice.
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in 2017 I’ve worked with EY to develop a set of insurance focused customer vision journeys involving new technologies like fitness trackers, chatbots, AI and social rewards.

App for Warner Brother's Harry Potter franchise called The Wizarding World. An app that would unify all subbrands and be like an HP universe, a go-to place to find info about your movies, games, quizzes, video trailers and much more.

Oxe Fit Design system for their companion app, updates, create hierarchy, create a strategy for the line of devices like the XP1 & XS1

BASF Gastronomie on iOS and Android.
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Perfect Play is a training app designed for the consumer market made together with some of the main football couches and sport psychologists from Chelsea FC.

Setmore is part of Anywhere Works suit of products, an array of tools helping businesses to adopt cashless systems and manage customers easily.

vimeo archive
